FACE OF UZBEKISTAN -
PART OF THE GRAND ASIA MODEL FESTIVAL

Face of Uzbekistan is a prestigious national competition integrated into Asia's largest fashion event - Asia Model Festival.

Asia Model Festival is an annual event that brings together the best models, designers and fashion industry professionals from 25 countries in Asia. The festival hosts numerous competitions, shows and awards, and creates new opportunities for young talent.

Promoting young talents in the fashion and modeling industry.
Creating a platform for international cooperation in the field of fashion, beauty and culture.
Supporting the development of fashion industry in Asian countries.
Popularization of brands and designers in the global marketplace.

FESTIVAL HISTORY

2006

The first Asia Model Festival in South Korea.

2008

Uzbekistan is participating for the first time.

2015

The first national selection of Face of Uzbekistan.

2017

Shahboz Makhmudov from Uzbekistan won the Face of Asia “Men's Division” category at the 12th Asia Model Festival.

2021

Margarita Mukhamedjanova from Uzbekistan took part in the Face of Asia category at the 16th Asia Model Festival as a national contestant

2022

For the first time, the finals were held in a hotel (Hyatt Hotel)

2024

Sarvinos Nematova from Uzbekistan won the Grand Prix in the Face of Asia category at the 19th Asia Model Festival

2025

The 20th anniversary Asia Model Festival, Face of Uzbekistan will be the main event.

WHY IS IT IMPORTANT FOR UZBEKISTAN?

Face of Uzbekistan not only gives models an opportunity to enter the international arena, but also presents the country as a promising platform for the fashion industry. Within the framework of the contest:

Uzbekistan's best models get an opportunity to perform on the international stage.
Leading designers and brands of the region can make themselves known on the world market.
The festival promotes the development of fashion business in the country and strengthens international ties.

OUR PARTNERS