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Event Date and Venue

May 17, 2025,
Navruz Ethnopark, Tashkent

Event Overview

Top models of Uzbekistan compete for the title of Face of Uzbekistan and the chance to represent the country at the international stage of Face of Asia.

Face of Uzbekistan
(in Uzbekistan)

National selection competition for representatives of
Uzbekistan to the Asian Model Festival.
Asia Model Festival
(in Korea)

Final competition of national representative models selected from each country. (Face of Asia)

Face of Uzbekistan is the only large-scale event in the beauty and modeling industry in Uzbekistan. It is a part of Asia Model Festival, a prestigious international competition that brings together talented models from 25 Asian countries. Asia Model Festival has been held since 2006 and will celebrate its 20th anniversary in 2025. Uzbekistan has been participating in AMF since 2008. In 2022 the Face of Uzbekistan contest was held for the first time at the Hyatt Hotel, and in 2023 and 2024 - at the InterContinental Tashkent.

SELECTION STAGES

Photo Selection (until April 13, 2025) - 100 candidates will be selected from hundreds of applications.

Offline Selection (April 20, 2025) - A jury will select the top 24 candidates.

Finals (May 17, 2025) - 24 finalists (12 girls and 12 boys) will compete to win.

ASIA MODEL FESTIVAL 2025

Asia's premier fashion industry event. Asia Model Festival brings together four major events:

Face of Asia

International modeling contest (finals of national contests such as Face of Uzbekistan)
Asia Open Collection

Fashion show by the best designers in Asia
Asia Model Awards

awards for fashion and showbiz stars
Asian Marketplace

platform for brands and modeling agencies

FACE OF UZBEKISTAN 2025 – EMBODIMENT OF BEAUTY AND STYLE